BT Infinity advert

The song we have chosen to use has been recently shown in a BT advert on the TV. We decided to include the advert to show how they used it and whether it worked effectively or not.



Although,throughout this advert the song is used positively the lyrics 'when your world trembles and quakes' show how something is changing, In this video it is portrayed as changing for the better. This is because the advert is trying to sell a product, they want to catch the audiences attention positively.Whereas, our video is using the song to produce an emotional music video and we have chosen to interprett the lyrics in a different view. Reasons for this may be because we are showing the entire song, and do not intend to try and sell a product to an audience.