Audience theory: Analysis of finished video.

As we have recently completed our music video, we feel it to be beneficial to analyse it. As we have previously been learning about different audience theory, we have decided to analyse our music video using them.


The Effects Model:


We feel as though the Effects Model isn't very relevant to our music video as it does not follow the traits of the effects model. The effects model suggests that our music video would have a negative effect. Although, we believe our video holds a positive effect as it ends on a positive note. Also our music video portrays the female character as in control emphasising her strength, consequently further deeming our video to be positive. Also we feel as though our video would not cause the audience to imitate it, and we do not feel as though our video has a negative impact which may cause it to be banned. All of these things suggest that the effects model is inapplicable to our music video.


The Uses And Gratification Model:


I have discussed the uses and gratification model recently on my blog. This model suggests that the audience are active when watching the music video. We believe this to be applicable to our video and that the audience will respond in similar ways, although their responses may differ. 
The audience will possibly use the text in many ways. One way in which the audience may use the text is to relate to it. Some of the audience may be experiencing a similar situation as to the one shown in the video and they can connect with the video because of this. Also, the audience may simply enjoy our music video as we believe it is enjoyable. The audience may also use our music video to 'escape the real world' this video will enable them to get lost within the video, leaving behind the real world for a short period of time. And finally, to understand others grievances. 


The main reason we decided upon the idea we used for our music video was in fact to portray the emotion shown in Allie Moss' songs and to support her.