Research - product placement

Product placement is when advertising is used throughout the video by placing a certain product or products within the music video. As a group we decided that product placement creates a tacky effect to the music video and distracts the audience from the real meaning of the video. Because of this we agreed not to use product placement in our music video as we wanted to engage the audience and create an emotional effect totally on the main character.


One example of product placement being used within a music video is in Lady Gaga's song; 'Telephone'. Throughout the video there are constant references to product placement, this was in order to gain money. 
An image of some of the product placement used in the "telephone" video is shown below: