Expanding and increasing sales and audiences

A music video is made for many different music videos. Mainly it is made to sell the song, although it is also made to broaden the audience and sales of the song it features. Therefore, looking at examples of this will benefit us. 
Nicole Scherzinger is an example of an artist who is constantly changing, yet keeps her fans. Nicole started off as a backing vocalist for the late 1990's rock group. 'Days of the new', then went on to become a member of the reality group Eden's Crush. Although, she is best know for her lead role in the band, 'The pussycat dolls' which she joined after Eden's Crush split up. 
Moreover, Scherzinger changed again become a solo artist. She constantly changes her style of music to suit her fans. 
Below are some images of Nicole from the pussycat dolls into her solo artist career;

The above images show the different images Nicole has tried to portray, appealing to different audiences. Some of which are sexual images, for example the Doll Domination album cover and her own poison album cover. Although, others seem more innocent and to attract a more younger audience for example her killer love album cover and the pussycat dolls PCD album cover.I have discovered from doing this research that image is important to the audience ad sells the song.

Our own work linked with my findings;

We believe due to Allie Moss' 'Indie' vibe she would attract young adults. Particularly females as she herself is a female and recent research shows this. We would also like to incorporate these audiences, although we would also like to gain a wider variety audience. In order to do so we feel as though the use of stereotypes is needed. We would like to use an attractive female and a relatable male, both of which we feel we have. This would therefore potentially increase the fan base of Allie moss and consequently sales

Attractive and retable female character.

relatable male character